Getting direct feedback about your site, from potential customers in your exact target market, gives you the precise feedback you need to boost your website’s performance.
You should absolutely look at your website’s statistics to see where you can improve your site. However, trying to understand why people abandon your site, or exactly what they find confusing, is best done by asking them directly. Instead of trying to drive your car by looking out the rearview mirror, why not turn on your headlights and see the road to better results in crystal clear clarity? EasyUsability.com gives you this ability, for the wildly reasonable price of $15 per usability tester.
Split testing and multi-variate testing are both wonderful tools to improve your website performance, and we recommend that you employ them to improve your results. However, we think usability testing with testers from your target market is faster, easier, and will give the results you desire much more quickly.
Both split testing and multi-variate testing require development work to set up, and a relatively long period of data collection to get definitive results. Why not get incredibly insightful results in a few days by usability testing, for less than the price of treating a couple friends to lunch at McDonalds?
To be clear, we recommend split and/or multi-variate testing, as well as usability testing to improve your website results. If you’re interested in getting insightful insights quickly on how to improve your website’s performance, we recommend starting with targeted usability testing. Click here to create your first test now.
Yes, we recommend you hold focus groups as well, to gain another valuable input to improve your website results. The downside of focus group testing, like split and multi-variate testing, is that it takes time and considerable expense to set up and do correctly. This should not dissuade you from holding focus groups by any means, but we recommend targeted usability testing as the quickest way to get the detailed insights that will take your website’s results to the next level.
To fully maximize your website results, you may want to employ split and multi-variate testing, focus groups, and targeted usability testing against real potential customers. By far the quickest, easiest, and most affordable method is usability testing with EasyUsability.com. We guarantee you get results that will boost your website’s performance for the extremely affordable price of $15 per usability tester.